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The mission of the Hubb — Helping Us Be Better — is to create "a central location to further increase accessibility to community programs". Their initial site felt cluttered and disorganized. I approached them to design new branding and build them a website that matched the passion for their mission.

How I approached rolling out a new design system with the team at Tracer.

Tables are the bread and butter of data analytics applications. While at Tracer, a marketing data processing platform, I led the implementation of our updated design system.

While leading the frontend team at Tracer we decided to switch from Ember to React. I created a pitch deck to outline the reasoning for how the move could benefit the Tracer engineering team and shared the State of JS statistics on how React and Ember compare across a few benchmarks.

Tracer is a “data platform for marketing efficiency”. It specializes in creating automated, cross-platform media reports while also benchmarking trends, flighting and budgeting spend, and more. The Tracer application is currently invite only, but you can learn more from the promo site and article linked below.

Two large format, special edition collections for Smithsonian Folkways Recordings. Woody at 100: The Woody Guthrie Centennial Collection commemorates Woody’s 100th birthday with a 150-page, 12x12 book which includes essays about his life, photos, his drawings, and 57 tracks on 3 CDs. Lead Belly: The Smithsonian Folkways Collection was released two years later in the same format and focuses on the life and music of Huddie Ledbetter.

Woody at 100 went on to win a Grammy in 2013 for design in the Best Boxed Set or Limited Edition Package category.

Upon reaching its 40th year of publication, Diacritics, a quarterly “review of contemporary criticism” by Cornell University, felt they needed a more contemporary design. As they say “style is cyclical”, so we dusted off the incredible logotype from the very first issue in 1971 and paired it with type from Hoefler & Co. and a clean, modern layout that is as bold as the essays in each issue. Following the initial redesign, I typeset and produced print-ready files for 13 issues.

In 2012, Colloquy, the Harvard Graduate School of Arts and Sciences’ Alumni magazine came to Visual Dialogue for a much needed redesign. I contributed to the initial update to the look and feel, typography, layout, and organization. After completing the redesign I worked on visual concepts, typographic treatments, typesetting and preparing files for print for 12 issues.

When I joined Visual Dialogue in 2011 their website was still in Flash and XML. It was a pain to update, looked dated, and didn’t work with the screen sizes of the time (bigger or smaller). I helped design the new layout and initially built out a customized theme in Cargo Collective. Once we outgrew that platform I redeveloped a responsive version using PHP, HTML, CSS and jQuery using Kirby CMS that they still use today.